It’s not often that Tesco’s advertising makes me want to say good things, let alone Tesco warranting a blog post on a tech site, but they’ve done it.
In this advert, Tesco Mobile manages to pastiche the generic empowerment and “blue sky thinking” that you get in the average mobile phone adverts and give a basic message at the end…
The fiasco with the interfering granny that aired for far too long is forgiven, but it does raise the question as to why the UK mobile phone industry continues to batter us with “inspirational” claptrap in order to hawk phones.
And yes, I’m ignoring the advert’s focus on 12 month adverts instead of the 18 or 24 months you get with most other suppliers if you want a phone, because we all know what the answer to that would be…
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