BBC at CES – Unbreakable and “Unbreakable”
By Malcolm Owen | No CommentsLeave a Comment
Posted: Wednesday, January 13, 2010 at 1:46 pm

UK broadcasting giant the BBC sent their reporters over to CES to see the latest and greatest in gadgetry. However, they ended up with more than they bargained for…

Firstly, they were given a demonstration on how indestructible a hard drive from iosafe was. It was set on fire, soaked, dropped and crushed by a digger, yet still allowed the data to be readable after a little extracting from the remains. Given the BBC’s own video and also reports elsewhere such as bit-tech.net, I’m pretty amazed it survived through all of that.

The Beeb’s second triumph was over another product billing itself as unbreakable: the XP3 2.0 from Sonim. They said that if anyone managed to break the phone at CES, they’d get one for free. Cue BBC reporter dunking it in a fish tank, then proceeding to introduce the screen to a fish tank for a few seconds. Amazingly, he broke it on camera, with the CEO standing right next to him. Props to Bob Plaschke for taking the bad news well, although in their favour, the phone probably got hammered by every technology journalist in the city, so the single failure is probably acceptable.

Wouldn’t mind getting one for those times I head home to the farm…

[BBC 1, 2 and bit-tech.net]