The-Unloader – Advertising Phones CAN Be Fun!
By Malcolm Owen | No CommentsLeave a Comment
Posted: Saturday, May 9, 2009 at 10:37 am

It’s strange really. Sometimes the best adverts come from the internet. Such as this one from Nokia called The-Unloader.
The basic idea behind it is that you upload a document, then in a Dilbertesque way, the doc gets printed and sent along a production line to be destroyed, ruining the point of printing the document out in the first place. And it’s quite fun, actually.

Why does this advert exist? Because Nokia are trying to sell their office-centric Eseries phones to those that constantly have boring meetings, including the E63, E75 and the E71, which I now own (expect a long-term review of it in a few months).

Does the advert work? Well, yes, except that I only found it by accident whilst looking up information about my new phone, which is a shame as more people should see it. It’s quite a nice bit of Rube Goldberg mechanics, as you can see After The Jump…

The-Unloader in action:

Edit: Unfortunately, Nokia’s embed code is full of epic fail at the moment, so here’s a link to a video made earlier instead – http://the-unloader.com/?pre_5