January’s MacWorld Apple-Free in 2010, Jobs-Free in
2009
By Malcolm Owen | No CommentsLeave a Comment
Posted: Wednesday, December 17, 2008 at 10:56 am

Apple, a company known for making… Apple products… will not be attending MacWorld for 2010, a celebration of…. Apple products. Will this mean the death of MacWorld as others pull out because Apple won’t be there? The organisers are fine with continuing though…

Even worse – The man that they all want to see, Steve Jobs will not be there for the one coming up in January. What does this mean? And I don’t mean for MacWorld, I mean for Apple itself. Having the (excuse the street vernacular) “Big Dog in the House” (sorry) made MacWorld feel like a mighty important event each year and that Apple’s hype-machine was doing it’s job properly.

Now, the world will have to put up with Phil Schiller instead…

[Via Engadget]